Mitchell 1 has enhanced its SocialCRM customer retention and new customer acquisition service by adding a recurring target marketing e-mail campaign feature that automatically reminds customers about recommended auto repair services that were not completed during their last shop visit. This new service is triggered any time a recommendation or state inspection is entered into the shop’s management software.
Because today’s vehicles are so reliable, fewer major repairs are needed. For shops, this means that selling vehicle recommendations and state inspections is necessary to maintain profitability. A reminder e-mail sent after the initial visit gives the consumer time to plan ahead to complete a recommended service item and also gives the shop the opportunity to ensure that the customer’s vehicle is running in optimal condition.
“A critical part of the repair shop’s service process is to inspect vehicles and make service recommendations,” says Brian Warfield, senior product manager for Mitchell 1 SocialCRM. “When the consumer is unable to complete the recommended service during the initial visit, not only is their vehicle at risk of a possible breakdown, but the shop could lose that potential business. Having a consistent process for following up on the recommendations can help solve both these issues.”
Mitchell 1’s SocialCRM customer retention and new customer acquisition service is dedicated to providing the best and most comprehensive way to reach an entire customer database with unique marketing messages. Repair shops can retain existing customers with automated service reminders, thank-you notes and targeted e-mail promotions, as well as attract new customers through authentic reviews and increased Internet visibility.
Subscribe to Motor Age and receive articles like this every month…absolutely free. Click here