Having policies like honoring the new flyer sale price on a purchase made within the last 30 days makes customers feel good about their purchase. How do you feel when you buy something and the next week, you see it on sale? I used to enjoy walking into a shop and handing a receipt with a credit to reflect the new flyer sale price BEFORE the customer opens up the new flyer. You can always recover the loss when you resell the item at its regular list price down the road.
About the Author
Brian Fahlgren
Brian Fahlgren started in the tool business in 1998. Fahlgren has been an employee dealer, franchised dealer, and district manager for two different flags. In 2018, he returned to the driver's seat of his own tool truck. Providing premium service and his continuous "close to perfect" attitude, he achieved his goal of being a Top 10 dealer for Cornwell Quality Tools. He and his wife of over 44 years recently retired, moving from Oregon to the endless summers of Beverly Hills, Florida.