If you are giving a presentation in a location that is noisy, busy with distractions, or has constant interruptions you’re doing the prospect, the product, and yourself a disservice. If there's a torque wrench pounding or an air compressor pumping while you’re trying to explain the finer details of a new TrueSensor Universal TPMS Diagnostic Tool Kit, then you’re risking failure in so many ways. You get distracted and your prospect gets distracted and neither of you can concentrate. The more distractions the higher the chance of demo failure. Get the prospect out to your truck, and meet them early in the morning before the shop erupts with distractions. Just don’t set yourself up for failure. Remember, if you’re distracted, they’re distracted too.
Alan W. Sipe has spent the last 42 years in the basic hand tool industry including positions as President of KNIPEX Tools North America, Sr. VP Sales and Marketing at Klein Tools, Manager Special Markets at Stanley Tools and sales management at toolbox manufacturer Waterloo Industries. Currently Sipe is the owner of Toolbox Sales and Consulting specializing in sales strategy, structure, development and training. Sipe can be reached at [email protected] or 847-910-1063. Connect with Sipe on LinkedIn.
