Sales Tip: Create a Fund-A-Need promo

Looking for a promotion or event you can run to create goodwill with your customers, goodwill in the community, and help you sell more stuff? Try this...

Create a Fund-A-Need: A Fund-A-Need is a money raising program aimed to help a specific need. A local technician’s child is in the hospital and needs a helping hand. Maybe a school or orphanage you know needs some new computers. In today’s world, maybe some help for a war-torn country. Any worthy cause is fine, just nothing political.

Simply put a few signs in your truck and slip a flyer asking for donations in your monthly promotional brochures that you place on all the technicians’ workstations. Run this for a few weeks and continually post your progress. A buck or two from each of your customers will add up to a nice amount over a few weeks.

A great way to advertise your campaign and keep your clients up to date is in your weekly email blasts and on your social media channels. When your campaign is done, post the results with a thank you to your customers. If you have a hometown newspaper, send them a picture and a note about the results. Small newspapers are dying for content about good deeds.