For those technicians who come aboard, is your mobile shop a place where they see displays of like products together that offer good, better, best selections? Is it a place where they see good merchandising of those new and exclusive products?
Here’s another point I sometimes ponder: Some of the mobile stores I’ve been on look more like a 7-Eleven or a variety store than a tool truck. In my mind, beef jerky, gum, peanuts, lemonade, throwing knives, or t-shirts do not shout to your customers “buy your tools from me.” Be sure your store is positioned as a great place to buy tools.
Alan W. Sipe has spent the last 42 years in the basic hand tool industry including positions as President of KNIPEX Tools North America, Sr. VP Sales and Marketing at Klein Tools, Manager Special Markets at Stanley Tools and sales management at toolbox manufacturer Waterloo Industries. Currently Sipe is the owner of Toolbox Sales and Consulting specializing in sales strategy, structure, development and training. Sipe can be reached at [email protected] or 847-910-1063. Connect with Sipe on LinkedIn.
