Being a “one-man show,” Modesto, Calif.-based independent distributor Alfredo Velasco’s business motto is to “work smart, not hard.” He works approximately 28 hours a week, designating one day a week to his other business and passion of raising cattle.
“It doesn’t come down to 'how much are you going to pay me?'" says Velasco. "It comes down to 'how much am I able to do?' I can go take off for the day and head to the farm with my cows. Or I can leave for Sacramento and spend the day with my nieces and nephews. No one is going to give me that benefit."