PPG to show its true colors at SEMA

Oct. 30, 2014
PPG Automotive Refinish will make its colorful presence felt at the annual SEMA Show set for Nov. 4-7 at the Las Vegas Convention Center. 
PPG Automotive Refinish will make its colorful presence felt at the annual SEMA Show set for Nov. 4-7 at the Las Vegas Convention Center. As in past years, there will be plenty of action around booth 24501 as PPG displays an array of brilliantly painted cars, bikes and even a boat—all reflecting today’s hottest trends in paint designs and finishes.

PPG has invited the people responsible for those spectacular paint jobs—some of the custom car world’s most renowned artists—to meet and greet booth visitors. The elite group includes Charley Hutton (Charley Hutton’s Color Studio), Bobby Alloway (Alloway’s Hot Rod Shop), Tom and Mitch Kelly (Kelly & Son Crazy Painters) and Kenny Youngblood (Youngblood Art). They’ll be ready to talk about their work, sign autographs and tell how and why they prefer PPG products to achieve their stunning designs. In addition, PPG will present work from some of the industry’s most talented designers and painters including several from PPG.

But that’s not all. Also appearing will be some of the fastest movers and shakers in the auto world: NASCAR driver Brad Keselowski and Indy driver Juan Pablo Montoya, both from Penske Racing, and drivers from the drag racing dynasty, John Force Racing, will be on hand to talk about their adventures on America’s racetracks.

Check the schedule below for celebrity appearances.

Tuesday, Nov. 4  
10-11 a.m. Charley Hutton
12-1 p.m. Kenny Youngblood
2:30-3:30 p.m. Tom and Mitch Kelly
4-5 p.m. John Force Racing Team
Wednesday, Nov. 5  
11 a.m. - 12 p.m. Bobby Alloway
1-2 p.m. Charley Hutton
3-4 p.m. Kenny Youngblood
Thursday, Nov. 6  
10-11 a.m. Bobby Alloway
12-12:30 p.m. Brad Keselowski
12:30 - 1 p.m. Juan Pablo Montoya
1-2 p.m. Kenny Youngblood
3-4 p.m. Tom and Mitch Kelly
Friday, Nov. 7  
10-11 a.m. Charley Hutton
1-2 p.m. Tom and Mitch Kelly

“We’re very excited to be here,” said Cristina Fronzaglia-Murray, manager, marketing communications, PPG Automotive Refinish. “This is a great show and a great time. The cars and bikes are just amazing. We invite all SEMA visitors to visit the PPG booth and enjoy the colors, the cars, the celebrities and the fun.” 

PPG will also be participating in collision industry education at the SEMA Show. PPG has been of the one of the highest level supporters of such education since the Society of Collision Repair Specialists (SCRS) launched its Repairer Driven Education series in 2010. PPG and SCRS representatives will deliver need-to-know information at key sessions:  

Tuesday, Nov. 4  
3-5 p.m. "Learn to Earn: Opening the Door to Sustainable Profits" Tony Adams and Kevin Wolfe, LeadersWay and PPG. Location: RDE6
Friday Nov. 7  
12:30-2:30 p.m. "Got Brand? Building an Effective Brand Strategy" Dominic Brusco, Audrey Nass, Bruce MacKenzie and PPG. Location: RDE14

Register at www.semashow.com/scrs for these sessions.

As always, PPG representatives will be on hand to answer questions about PPG products and how to use them for best results.

The annual SEMA (Specialty Equipment Market Association) Show is regarded as the world’s foremost automotive specialty products event. It attracts the industry’s brightest and most creative minds, drawing exhibitors and visitors from around the world—more than 100,000 people from 100+ countries are expected to attend—and providing them with exciting displays, educational seminars, product demonstrations, networking opportunities and more. Attendance is open exclusively to members of the industry.

For more information about PPG at SEMA or to learn more about PPG Automotive Refinish products, call (800) 647-6050 or visit www.ppgrefinish.com.

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