AkzoNobel's Wanda brand to sponsor street rod event

Jan. 1, 2020
AkzoNobel's Wanda brand will again be the title sponsor of the 12th Annual “Blue Suede Cruise” event in Norwalk, OH.
AkzoNobel’s Wanda brand will again be the title sponsor of the 12th Annual “Blue Suede Cruise” event for the third straight year on July 19-21, 2013, at Summit Motorsports Park in Norwalk, OH.

As the largest Midwest street rod event of year, thousands of car enthusiasts will gather at the 2013 Wanda Blue Suede Cruise to view gleaming Hot Rods, Customs, Classics, Muscle Cars and Trick Trucks from 1972 and older, along with select concept and show cars painted in custom Wanda colors and finishes. 

Set to a fun and upbeat 1950’s retro theme, this year’s Blue Suede Cruise promises to be bigger and better than ever. In addition to the general car show, car care clinics hosted by Wanda Automotive Finishes, quarter-mile fun runs, Wanda Challenge Run, exhibitor booths, Wanda’s Coloring Land for kids, fireworks display and Neon of Lights Parade with “Wanda” as Grand Marshall, attendees will be treated to brand new show events including:

  • Nitro Dragsters and Jet Cars
  • Live concert with Jay & The Americans (“This Magic Moment”)
  • Major door prizes all weekend long
  • Nostalgia Drag Racing show
  • Flame-throwing

“Blue Suede Cruise is a one-of-a-kind event that we are very proud to sponsor,” said Mark Rapson, AkzoNobel’s Manager of Trade Brands North America. “Car lovers and families alike enjoy the wide variety of races and activities, and it provides us with the perfect opportunity to expand awareness for Wanda brand products at the same time.”

Another Blue Suede Cruise “first” includes the Cruisin’ Times Hot Rod Build-Off, in which two amateur builders selected by the magazine will drive their custom Model A cars painted in a Wanda “blue suede” finish into Summit Motorsports Park on July 19th to face off for the title.

Show-goers are also encouraged to stop by the Wanda booth, where the spotlight will shine on the Curing Kids’ Cancer organization and the classic 1932 Ford 3-window coupe on display. Legendary performance car builder, Ken Lingenfelter of Lingenfelter Performance Engineering (LPE), recently purchased the charity car at the Mecum Spring Auction in Indianapolis, IN, to support the organization. Together, LPE and Wanda will promote the Curing Kids’ Cancer cause at the event and invite representatives from the organization to share their life-saving work with booth visitors and receive donations.     

A complete schedule of events during Blue Suede Cruise can be found on Wanda’s convenient new mobile website. Just go to wandarefinish.us, or wandarefinish.com and click on either Canada or United States. The mobile site provides a full web experience that’s easy to navigate with great graphics, and information that can be accessed in multiple languages. Or visit Wanda’s Facebook page at www.facebook.com/wandarefinish

for event updates throughout the weekend.

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