Brightpick in Partnership With NAPA

This collaboration marks Brightpick's first automotive sector client and demonstrates its capacity to scale automation solutions for large enterprise customers like NAPA, aiming to optimize handling and replenishment processes.
Feb. 18, 2026
2 min read

Key Highlights

  • Brightpick and NAPA initially collaborated in 2025 on a successful pilot project before expanding their partnership in 2026.
  • The deployment includes more than 100 robots to support high-volume processing at multiple distribution centers.
  • NAPA aims to enhance its warehouse operations, including handling, replenishment, and overall performance, through automation.

 Brightpick, a leading provider of AI-powered robotic automation for warehouses, today announced a strategic partnership with NAPA - to deploy advanced automation technology across their distribution centers. The hope is that this partnership will improve overall warehouse performance to support NAPA's nationwide network.

Brightpick and NAPA first collaborated in 2025 on a pilot project, which has been running successfully. NAPA signed an agreement with Brightpick for an additional site in early 2026. The first project under this agreement will include more than 100 Brightpick robots to support high-volume processing.

“Our partnership with NAPA is a huge milestone as it marks our first customer in the automotive sector and largest U.S. customer to date,” said Jan Zizka, co-founder and CEO of Brightpick. “This demonstrates our ability to easily scale our automation solutions with large enterprise customers – including Fortune 500 companies like NAPA – in multiple locations. We’re excited to support NAPA’s operations and value their continued investment in our technology across their national network.”

“We’re excited to expand our use of Brightpick automation technology with this partnership,” said Justin Ducharme, EVP, Distribution and Logistics, NAPA. “This collaboration supports our goal of continuously improving how we serve our customers. Brightpick’s expertise in warehouse automation will help optimize our store network’s handling, replenishment, and overall performance to support the growing demand for fast and reliable auto parts delivery. We look forward to a long partnership with Brightpick.”

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