To celebrate its 100 years of Impressive Innovation, Bosch is launching a new connected television (CTV), radio, digital, social and search advertising campaign.The campaign will premiere on ESPN, Disney+, Hulu, Amazon Prime, HBOMax and Netflix. Companion audio will stream on Spotify and YouTube.
The 30-second video will feature a futuristic Bosch testing facility and star three robots who become enamored with Bosch’s wiper innovation and take the test vehicle for a real-world joyride, much to the surprise of the on-duty security officer, foreshadowing future adventures.
“Wiper blades aren’t just another car part. When drivers use Bosch Wiper Blades, they are armed with the knowledge, power and innovation developed for 100 years,” said Scott Sullivan, Bosch Senior Marketing Communications Specialist, Team Lead. “Bosch wipers are designed to help drivers get to their destination safely and this campaign ensures that our wipers get into the hands of consumers who need them.”
Bosch proudly offers a full suite of wiper blade products. This includes PrimeACTIVETM and ENVISIONTM wiper blades at AutoZone, FOCUSTM wiper blades at Advance Auto Parts and O’Reilly Auto Parts and ICONTM wiper blades at all three retailers.
Offered in different blade types, sizes, connections, and prices, Bosch windshield wiper blades are available for virtually every vehicle on the road. For more information on Bosch wiper blades visit www.boschautoparts.com/impressiveinnovation.
