First Brands Group, LLC Announces Three Senior Advisors

First Brands Group, LLC announced on Dec. 9, 2025, the appointment of three Senior Advisors to guide long-term performance initiatives across the organization.

Craig Barnes, Michael Broderick, and Tim Turvey - three seasoned executives- will leverage decades of industry leadership to help strengthen execution and reinforce First Brands' commitment to delivering value to customers and partners. 

Welcoming three accomplished automotive leaders to the First Brands team marks an important milestone in our transformation and a clear marker of First Brands’ strength,” said Charles Moore, interim Chief Executive Officer of First Brands. “Craig, Michael, and Tim are respected operators with decades long track records of delivering results in the aftermarket industry, and their decision to join First Brands is a direct reflection of the significant opportunities ahead. I am confident that their leadership will be invaluable as we advance through our financial restructuring and strengthen performance across our entire organization.”

“We are excited to support First Brands at this important moment in its evolution,” said Michael Broderick on behalf of all appointees. “The Company has a strong foundation, market-leading brands, and a significant opportunity to further strengthen its position in the automotive aftermarket. We look forward to working closely with the First Brands team and its customers to help advance the business and contribute to its long-term success.”

Barnes, Broderick, and Turvey will partner with First Brands' leadership team to advance the Company's delivery performance, operational improvement, and growth initiatives.