2025 Alliance Channel Partner of the Year
Key Highlights
- East Penn Manufacturing was named the 2025 Channel Partner of the Year at the Alliance Winter Shareholder Meeting.
- The event took place from December 7-11 at the JW Marriott Turnberry in Aventura, Florida, bringing together industry leaders and shareholders.
- Awards were presented across multiple categories, recognizing excellence in technology, customer service, training, and marketing.
The Aftermarket Auto Parts Alliance, Inc. announces East Penn Manufacturing as its 2025 Channel Partner of the Year.
This award was announced at the 2025 Alliance Winter Shareholder Meeting which was held Dec. 7-11 at the JW Marriott Turnberry in Aventura, Florida. This four-day event brought together hundreds of Alliance shareholder memebers, channel partners, and industry leaders for a week of celebration, collaboration, and innovation.
“We are thrilled to close another successful year with such an energetic and engaging Alliance Winter Shareholder Meeting,” said John C. Washbish, President & CEO of the Aftermarket Auto Parts Alliance, Inc. “Our channel partners continue to demonstrate outstanding commitment and performance, helping to advance our shared goals and drive innovation across the aftermarket. This event is not only about recognizing their achievements but also about strengthening the partnerships that move our industry forward.”
“Being recognized as the Alliance’s Channel Partner of the Year is an incredible honor,” said Bruce Herman, Vice President of Sales at East Penn. “We are proud to collaborate with the Alliance and its shareholder members to support their vision and contribute to the success of the entire network. This recognition reflects the hard work and dedication of the entire East Penn team.”
In addition to its Channel Partner of the Year award, additional awards were presented.
Technology Support Award: Dorman
Manpower Award: Robert Bosch Company
Diamond Award: GDP- Global Parts Distributors
Training Award: Standard Motor Products, Inc.
CVHD Award: Hauler Tectran
Technology Award: Partner Elite Extra
Logistics Award: Gates
MarketingAward: Valvoline
Customer Service Award: TERREPOWER
Exclusive National Brand Award: MacPherson by FCS
Impact Award: CEC Industries
Lonestar Award: Highline-Warren
As the Alliance closes out 2025, the organization looks ahead to another year of partnership, progress, and shared success.