Auto Care Association and MEMA release 2025 e-commerce trends forecast for automotive aftermarket
The Auto Care Association and MEMA Aftermarket Suppliers released the 2025 Joint E-commerce Trends and Outlook Forecast report Nov. 5, providing updated insights into online sales of automotive parts and accessories.
The report, released at the 2025 AAPEX tradeshow in Las Vegas, analyzes consumer purchasing behavior and forecasts to help the industry adapt to changing online shopping habits.
E-commerce sales excluding third-party marketplaces are projected to grow 4.6% in 2025 and at a compounded annual growth rate of 5.4% from 2022 to 2030. When including complete sales from Amazon, eBay Motors, and Walmart, total channel sales are projected to grow at 6.7% annually between 2020 and 2030.
Research and analysis were led by Jefferies with a team of industry collaborators. The report shows consumers continue seeking lower prices for automotive parts through online retailers as inflation persists.
Retailers have enhanced the online shopping experience through technological advancements, including logistics improvements, real-time inventory management and part compatibility tools that match vehicle year, make, model, and trim specifications.
The report examines selected parts categories, noting that while some product lines experience seasonal trends for online purchases, others do not. Ticket amounts for parts categories have grown up to 6% year-over-year from 2021 to 2025, though increases are mostly attributable to inflation.
"Readers will learn whether DIYers are more likely to order online from exclusively online providers like Amazon or Rock Auto vs. brick-and-mortar stores, as well as compare product category performance in the e-commerce channel," said Michael Chung, senior director of market intelligence at Auto Care Association.
The percentage of consumers starting their in-store purchasing journey online has grown steadily since 2018, underscoring the importance of online presence and e-commerce strategy for retailers.
"Our partnership with the Auto Care Association keeps both Auto Care and MEMA members well-informed to navigate evolving consumer preferences and changing market conditions," said Philip Atkins, director of strategic research and planning at MEMA, The Vehicle Suppliers Association.
MEMA Aftermarket Suppliers and Auto Care Association members can access the report as a membership benefit. Non-members can purchase the report at digital.autocare.org or mema.org.