Alliance Sales and Marketing Forum wraps up in San Antonio, Texas this year

The 2025 Alliance Sales and Marketing Forum recently took placein San Antonio, Texas, Sept. 10 to 12, as shared in a press release.

This year’s event brought together teams from across the Auto Value & Bumper to Bumper distributor membership and a collection of select channel partners. It kicked off on Sept. 10, with a general session featuring a lineup of speakers. Topics ranged from sales and marketing, influencer marketing and promotions, and low-hanging sales opportunities, to strategies for leveraging partner relationships.

The event continued Thursday with a variety of breakout class sessions covering sales, marketing, and information technology. The lineup of classes provided members a chance to dive into B2B solutions such as MyPlace4Parts: a 101 and 201 sales track that covered the psychology of sales and partnerships; and classes related to omnichannel selling, social media, and the marketing landscape with AI technologies.

Included throughout the week were networking mixers, receptions, and meals. The Forum concluded on Friday morning with roundtable workshop discussions for member
attendees, with topics ranging from digital sales and promotions, information technology trends and opportunities, to industry recruitment and retention.