Mighty Auto Parts adds Mid-Atlantic growth with Delaware launch
Key Highlights
- Price Auto Group awarded Mighty Auto Parts of Delmarva franchise license
- New location serves the Delaware region with plans for eastern Maryland expansion
- Marks Mighty's 24th dealership-integrated franchise nationwide
- Price Auto Group operates seven automotive, powersports, and marine businesses since 1961
- Partnership aligns with both companies' focus on community service and quality products
Mighty Auto Parts has announced the addition of Mighty Auto Parts of Delmarva to its national franchise network, with Price Auto Group receiving the official license to operate the new Delaware-based location.
According to the press release, the franchise, which recently went live, will serve the Delaware region with future expansion plans into eastern Maryland. This partnership represents Mighty's 24th dealership-integrated franchise, strengthening the company's commitment to providing high-performance parts, inventory solutions, and localized support throughout the automotive industry.
Price Auto Group's Automotive Legacy
Price Auto Group brings more than six decades of automotive industry experience to the partnership, tracing its origins to Diamond Motor Sports motorcycle dealership in 1961. The company has since evolved into a comprehensive automotive operation with seven distinct businesses across Delaware:
The group operates Price Honda and Price Acura in Dover, Price Toyota in New Castle, Price Toyota World in Newark, Diamond Motorsports in Dover, Short's Marine in Millsboro, and Xtreme Graphix in Milford. These locations provide vehicle, powersports, and marine sales, service, and financing throughout the state.
Price Auto Group recently completed construction on the Price Premier Dealership near Rehoboth Beach. This 22,300-square-foot pre-owned automotive and service center will also house Diamond Motorsports' ATVs, motorcycles, and boat trailers.
Strategic Partnership Focus
"The Price Family's commitment has always been to serve our community with premium quality products and service. With our recent expansion in southern Delaware, we wanted to find a product line that further supported those goals in the parts and supplies side of things. As we began our conversations with Mighty, we quickly realized that our values aligned, and we knew that it was a perfect match to be able to best service our community," said Trevor Shoun, CFO of Price Automotive Group.
Josh D'Agostino, president and CEO of Mighty Auto Parts, emphasized the strategic value of the partnership. "The Price Auto Group is a fantastic addition to the Mighty Family, giving us a new operation in Delaware," D'Agostino said. "They are aggressive, focused on sales and customer service, and a great partner to expand the Mighty brand and our inventory management services in the Delmarva region."
The new franchise strengthens Mighty Auto Parts' presence in the Mid-Atlantic region while providing Price Auto Group with expanded parts and supplies capabilities to support its growing Delaware operations.
Written with the assistance of AI