Upgraded Interstate Batteries look set to hit shelves late spring

The brand’s core elements, including Interstate’s logo and widely recognized green color, will remain the same. In fact, the brand’s two top-selling automotive batteries will now both feature an easily distinguishable green top. These changes will bring consistency to the Interstate Batteries brand, while also maximizing shelf impact. The batteries new labeling system will launch in phases, beginning with the Automotive line and continue to cascade across additional Interstate battery product lines. In addition, there will be training tools provided to Interstate dealers that further explains the changes made. To learn more and view the new product look, visit: www.interstatebatteries.com/reliability. The new look aims to benefit automotive technicians, distributors and consumers by amplifying the product on shelves, thus embracing shop ability.