Continental re-starts the engines on installer rewards program

The gator won’t be back, but something even better is taking its place. The Elite RPM (Rewards Program Member) Club from Continental is restarting its engines by re-introducing the company’s professional repair technician rewards program with improved features.

Continental has taken the same basic premise as before – the club offers rewards for redemption of proofs-of-purchase for Continental Elite products – and increased its benefits.

“This time around, we’re using the club to engage professional repair technicians who use our product,” said Tom Lee, North America Marketing Manager of Continental’s Automotive Aftermarket Business. “Through our new social media channels, and even in the structure of the club itself, it will be easy for our members to be in direct contact with us. We really hope our members will use the new club to get in touch with us and be a part of the Continental community.”

Lee says this dialog with the membership who use Elite branded products is important to the company. “We value their opinions; they’re the core of our business. They also are our link to the consumer. We want to know what’s on their minds.”

Elite RPM is unique to the industry. In addition to the rewards-for-points aspect, members also get first crack at new products, enjoy quarterly program enhancements, special promotions and have access to an even larger pool of gift card reward choices. In the coming months, exclusive training will be made available. Members also will be periodically surveyed to offer their thoughts on industry trends.

In keeping with the directive to offer “more and better” to members, the new club comes with a cloud-based app that allows virtually all club functions to be accessed via smart phone. Members can use it to track their points, redeem points and choose rewards, and interact with the club.

Elite RPM also will benefit warehouse distributors, as the program is a value-add they can use to promote the brand to professional repair technicians.

For complete details on the new club, including exciting promotions and current reward items, visit the website at www.continental-eliterpmclub.com.

Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international automotive supplier, tire manufacturer, and industrial partner provide sustainable, safe, comfortable, individual, and affordable solutions. In 2015, the corporation generated preliminary sales of approximately €39.2 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tires, and ContiTech. Continental employs more than 208,000 people in 53 countries.

The ContiTech division is one of the world's leading suppliers of technical elastomer products and is a specialist in plastics technology. It develops and produces functional parts, components, and systems for machine and plant engineering, mining, the automotive industry, and other important industries. Together with U.S. company Veyance Technologies Inc., which was acquired at the beginning of 2015, ContiTech generated sales of approximately €5.4 billion (pro forma basis) in 2014 and currently employs approximately 43,000 people in 43 countries worldwide.