DENSO spark plug technology maximizes track time, benefits everyday drivers
“DENSO spark plugs deliver peak performance for many professional racing teams around the world,” said Larry Fidance, marketing manager at DENSO Products and Services Americas. “The DENSO sponsorship of the 2016 NHRA Mello Yello Drag Racing Series not only helps racers take advantage of the benefits of DENSO spark plugs, but it also provides our engineers with confirmation of DENSO technology.”
DENSO Iridium Racing spark plugs share a surprising number of advanced features with DENSO Iridium TT® spark plugs, which are available for a wide range of domestic, Asian and European vehicles. Both designs use a patented 360º laser welding process, creating a seal so reliable, the electrode resists wear even under the harshest conditions. They also feature the world’s smallest 0.4mm Iridium center electrode, reducing voltage requirements for ignition and greatly improving combustion efficiency. DENSO’s Iridium alloy has a unique material structure and uses patented production processes to achieve its particular characteristics.
“You don’t have to set a 6.5-second Pro Stock E.T. to realize the benefits of DENSO spark plug technology,” Fidance said. “Whether maximizing racetrack performance, or providing reliable starts and consistently low emissions even at 100,000 miles, DENSO spark plugs deliver.”
DENSO is the title rights sponsor of the 2016 National Hot Rod Association Mello Yello Drag Racing Series, and the fourth of 24 races in the series is the DENSO Spark Plug NHRA Nationals, April 1-3, in Las Vegas. Racing fans are invited to visit the DENSO display on the midway at every NHRA race, to learn more about and purchase DENSO premium Iridium TT, Iridium Power and Iridium Racing spark plugs. Throughout the series, DENSO will post its own race and product updates on Facebook, Twitter, Instagram and YouTube. Fans can also enjoy DENSO posts on NHRA social media during the nationals.
To find out more about DENSO spark plugs, visit http://densoautoparts.com/spark-plugs. All DENSO Products and Services Americas catalogs are available at http://densoautoparts.com/catalogs.
About DENSO Products and Services Americas:
DENSO Products and Services Americas Inc. is an automotive components sales, remanufacturing and distribution company that employs 470 people in Long Beach and Murrieta, California. The company’s product line includes heavy-duty and automotive alternators, starters, oil, cabin and air filters, spark plugs, AC compressors, oxygen sensors, ignition wires, fuel pumps, fuel injectors and wiper blades. DENSO Products and Services Americas supplies parts for original equipment service dealers and independent aftermarket service centers and retailers. In addition, the company distributes heavy-duty diesel and electrical components, portable commercial air-conditioning units and industrial robots. For more information, go to www.densoautoparts.com.
About DENSO:
DENSO Corp., headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electronics, information and safety. Its customers include all the world's major carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates in 38 countries and regions (including Japan) and employs more than 140,000 people. Consolidated global sales for the fiscal year ending March 31, 2015, totaled US$35.9 billion. Last fiscal year, DENSO spent 9.2 percent of its global consolidated sales on research and development. DENSO common stock is traded on the Tokyo and Nagoya stock exchanges. For more information, go to www.globaldenso.com (link is external), or visit our media website at www.densomediacenter.com (link is external).
About DENSO in North America:
In North America, DENSO employs more than 22,000 people at 30 consolidated companies and affiliates. Of these, 25 are manufacturing facilities located in the United States, Canada and Mexico. In the United States alone, DENSO employs more than 14,000 people in California, Michigan, North Carolina, South Carolina, Tennessee, Kentucky, Georgia, Iowa, Ohio, Pennsylvania, Texas and Arkansas. DENSO’s North American consolidated sales totaled US$8.0 billion for the fiscal year ending March 31, 2015. For more information, go to www.densocorp-na.com (link is external).
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