2013 Car Care Council Women’s Board Announces Automotive Communications Awards

The Car Care Council Women’s Board (WB) has announced the winners of the 2013 Automotive Communications Awards (ACA). The recipients were honored during the 16^th annual Women’s Board reception, which took place Tuesday, Nov. 5, at the Sands Expo Center during the Automotive Aftermarket Products Expo (AAPEX).

The Automotive Communications Awards are sponsored by the Women’s Board and supported by the Automotive Communication Council. The awards applaud companies/agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.

Business-to-Consumer Awards

• Television Commercial
   Federal-Mogul Corporation
  ANCO/NHL TV Spot

• Print/Electronic Ad
  Tenneco
  Monroe Shocks & Struts "Everything Gets Old" Print & Digital Ad Campaign

• Direct Mail Piece or Campaign/Newsletter
  CRP Automotive
  ContiTech Serpentine Direct Mail Campaign

• Magazine Article

go. drive.
Music & Muscle Cars

• Educational Article
  go. drive.
  Texting & Driving, It's not a chance worth taking

• Video News Release
  AutoNetTV Media, Inc.
  Understanding Your Suspension System

• Brochures, Booklets & Handouts

Dayco Products, LLC
Interactive Flyer for Dayco VIN Scanning App

• Special Promotions & Promotional Events
  Snap-on Tools/Traction Factory
  CT8810 Dirty Donny "Monster" Campaign: Stickers/Cards

• Car Care Clinics
  Lefler Collision & Glass Repair Centers
  Lefler Ladies Night Out      

• Posters & Signage
  Brake Parts Inc./Affinia
  Raybestos Rattlesnake Lenticular Sign

• Public Relations Efforts
  Lauren Fix, The Car Coach
  Winterize Your Car: Cold Weather Car Care

• Website
  Enerpulse, Inc.
  Pulstar Website

• Other – Communications Campaign
  Enerpulse, Inc.
  Pulstar Videos

• Social Media Efforts
  Armored Auto Group
  The Armor All Viking: Fame or Shame

• Best Facebook Customization of an Aftermarket Company
  Federal-Mogul Corporation
  Champion Facebook Page

• Best QR Code Customization
  Dayco Products, LLC 
  Dayco Products QR Packaging

• Best App for a Mobile Device
  Innova Electronics Corp.
  Innova Car Review App

• Best Use of YouTube Video
  Brake Parts Inc./NAPA
  The Art of Braking

• Best Customizable Campaign
  TFI Envision, Inc.
  TechSmart “Are you TechSmart?” 2012 Integrated Campaign

• Best Aftermarket Pinterest Page
  Brake Parts Inc.
  Raybestos Brakes Pinterest

• Best Media Outreach to Non-English Speaking Audiences
  Dayco Products, LLC
  Dayco Products Messages in Many Languages

Business-to-Business Awards

·       Ad Campaign to Distribution/Retail Audience
Snap-on Tools/Traction Factory
CTR725 "Untethered" Campaign

·       Ad Campaign to Technician/Repair Audience
Tenneco
Monroe Shocks & Struts "Everything Gets Old" Print & Digital Campaign

• Ad – Best Use of Graphic
  WEXCO Industries/AutoTex Pink
  AutoTex Pink's "Break the Mold" Campaign

• Ad – Best Use of Copy
  Federated Auto Parts
  Get Dirty with Kenny and the Two guys

• Corporate Image Campaign
  The Timken Company
  Stronger. By Design. Campaign

• Co-op/Partnering Campaign
  CRP Automotive
  ContiTech Serpentine Belt Campaign

• Training Materials
  Continental
  RediSensor Training Videos

• Magazine Article – Technical
  Mobile Air Conditioning Society (MACS) Worldwide
  Summertime Equals Evap Odor

• Magazine Article – General Market/Special Interest
  Federal-Mogul Corporation
  Wagner ThermoQuiet Ceramic NXT OE21 STOP Publication

• Newsletter to Customer/External Audience
  KYB Americas Corp.
  Ride Control Series

• Logo Design/Usage
  Brake Parts Inc.
  Brake Parts Inc. (BPI) Logo

• Website
  DENSO Products and Services Americas, Inc.
  DENSO Website

• Merchandising
  Philips Automotive Lighting
  Philips Upgrade Headlight Bulbs

• Special Promotion and/or Promotional Event
  Snap-on Tools/Traction Factory
  2013 Snap-on Franchisee Conference: Event Signage/Graphics

• PR Effort
  NAPA Chassis
  NAPA Chassis Continuous Improvement Flyer

• Packaging
  Beck/Arnley
  Beck/Arnley's TRUE Calipers Packaging

• Social Media Efforts
  Beck/Arnley
  Beck/Arnley Social Media

• Best Blog
  Mobile Air Conditioning Society (MACS) Worldwide
  MACS Worldwide Blog

• Best Facebook Customization
  Federal-Mogul Corporation
  MOOG Facebook Presence

• Best App for Mobile Device
  Snap-on Tools/Traction Factory
  Snap-on iPad App

• Best Use of YouTube Video
  Permatex
  Permatex Right Stuff Video

• Best Customizable Campaign
  Brake Parts Inc./NAPA Brakes
  NAPA Brakes Head-to-Head Comparatives

• Best Aftermarket Pinterest Page
  Beck/Arnley
  Beck/Arnley Pinterest Page

• Best Media Outreach to Non-English Speaking Audiences
  Raybestos/Uni-Select
  CAT Scratch Fever

Best- in-Show Awards

• Best-in-Show (Business-to-Consumer), Social Media Efforts
  Armored Auto Group
  The Armor All Viking: Fame or Shame

·       Best-in-Show (Business-to-Business), Corporate Image Campaign
The Timken Company
Stronger. By Design. Campaign

Organized by the Car Care Council Women’s Board, the awards and reception are sponsored by a variety of aftermarket companies and organizations. The 2013 sponsors include: Robert Bosch LLC, SKF Automotive Division, Tenneco, The Timken Company, Automotive Communication Council (ACC), N.A. Williams Company, Advance Auto Parts, Maximum Marketing Services, Mobile Air Conditioning Society (MACS), MOTOR Information Systems and Snap-on, Inc.

The Car Care Council Women’s Board is comprised of professional women and men from the automotive aftermarket who are dedicated to providing career leadership to women in the automotive aftermarket, providing car care information to female audiences and encouraging young people to investigate opportunities in the automotive aftermarket. For more information about the Car Care Council Women’s Board, visit http://www.carcare.org/womens-board/  or email [email protected].

Subscribe to Motor Age and receive articles like this every month…absolutely free. Click here