Hedges: SEMA consumer demand, confidence rebound in September

Hedges & Company, an automotive market research and database marketing firm, reports consumer confidence and the SEMA Consumer Demand Index both rebounded in September. An analysis is posted on the Hedges & Company website at as part of the "66 Trends in 66 Days" series, leading up to the opening of the 2012 AAPEX and SEMA shows in Las Vegas October 30. 

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The SEMA Consumer Demand Index jumped to 45 for September, the highest level since October 2010 when it hit 57. Consumer confidence also posted a gain with a nine-point jump from August, marking its highest level since February.

The SEMA Consumer Demand Index (CDI) is a measure of purchase intentions for automotive consumers over the next three months and tracks closely with consumer confidence. Hedges & Company tracks CDI with consumer confidence because it creates a unique combination of intent to buy and how consumers feel about the economy. (Chart: http://hedgescompany.com/blog/wp-content/uploads/2012/09/sema-cdi-sep12-500x274.jpg) 

Hedges & Company is posting new trends, facts and statistics about the specialty auto parts industry each day in their "66 Trends in 66 Days" blog series. Visitors to http://HedgesCompany.com/blog will learn about new consumer behavior, the future of the industry and much more. Recent posts have included demographics of vehicle owners, trends on mobile shopping, social media strategies and brand recognition pulled from Hedges & Company's proprietary BuyerZoom and BrandZoom market research reports.

Members of the automotive aftermarket are also invited to join the discussion by posting their own thoughts on the Hedges & Company site. They can also join the discussion on Twitter by following @HedgesCompany or by searching for the hashtag #66trends.