Podcast: An "I will" attitude is the only attitude

Today, Chris and Mike explore how powerless words like "I think I can" lack the energy needed to truly overcome challenges, while "I will" creates the mindset and muscle memory of a champion.
Nov. 6, 2025

In Episode 4 of our Endeavor 2 Discover series, Chris Messer, Executive Vice President of Endeavor Business Media's Transportation Group, is joined once again by Mike Jones, President and CEO of Discover Leadership.

Today's topic is all about the I Will Attitude. Chris and Mike explore how powerless words like "I think I can" lack the energy needed to truly overcome challenges, while "I will" creates the mindset and muscle memory of a champion. They discuss how this language shift impacts team culture, how practicing like a champion helps you play like one, and why hope is not a strategy when it comes to personal accountability and delivering results.

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About the Author

Chris Messer

Executive Vice President | Transportation

Chris Messer is the Executive Vice President for Endeavor Business Media's Transportation Group.

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