I came across a study that was done by Booz & Co. entitled the US Automotive Industry Study and Confidence Index. The sub-title is "A Return to Optimism," and the report does a nice job at covering some of the more salient issues facing the industry, some of which include:
1. The market outlook and general mood of OEM executives
2. Market share expectations
3. The potential competitive threat of Chinese manufacturers
4. Alternative powertrains
5. In vehicle connectivity
6. OEM preparedness for future natural disasters
I noted with interest the comment on page 33 citing that the customer experience is a significant area of focus by the OEMs. Continue reading.
About the Author
Chris Travell
Chris Travell is the Vice President, Strategic Consulting, for Maritz Research, Automotive Group.
Travell is responsible for working with Maritz’ Insight Teams to further the understanding and application of the firm’s automotive research findings in various key markets around the world.
His MBA is from McMaster University, specializing in Marketing and International Business. Travell then received a graduate scholarship to attend the renowned Institute for International Studies and Training in Tokyo, Japan.
Attempting to combine his Japanese experience with his lifelong interest in the automotive industry, Travell started out his career working for Mazda Canada and Toyota Canada in various capacities. Travell joined Maritz in 1996 where he was responsible for consulting with automotive manufacturers in areas of strategic and tactical information application.
Travell has appeared on CBC, CTV, and Global Television, CBC Newsworld, TVO and is often quoted in the Globe and Mail, the Toronto Star, Macleans, the National Post and various other publications in regard to issues related to the Canadian automotive industry.
About Maritz Research
As one of the world’s largest marketing research firms, Maritz Research helps many of today’s most successful companies improve performance through a deep understanding of their customers, employees and channel partners. Founded in 1973, it offers a range of strategic and tactical solutions concentrating primarily in the automotive, financial services, hospitality, technology, telecommunications, and retail industries. The company has achieved ISO 20252 registration, the international symbol of quality. It is a member of CASRO, ESOMAR, MRA, and is the official sponsor of the American Marketing Association. For more information, visit www.MaritzResearch.com or contact us at 1-877-4MARITZ.