What are some of your hottest selling accessories right now?
Strangely it has been engine internals and oil. Normally this category is lower at this time of the year. I believe that people are now keeping cars longer, usually well beyond their warranty period. The trend seems to be that people are investing more money on premium oil products and maintenance, rather than buying new vehicles.
Some say the specialty parts market might keep the aftermarket on track during down times. How has the economy affected business?
The economy has affected everyone out there, but we have always been a company that services small and mid-sized cars. That is the foundation of Motovicity, so when fuel costs go up more people drive smaller cars. But, anyone that enjoys performance will continue that addiction in any size car.
When it comes to end users, are most DIYers or do-it-for-me? Why is this the case?
"I think it's about 50 percent do it yourself, and 50 percent will have it installed by a shop. Most engine internals are done by professionals, while most bolt-on items are installed by hobbyists, either by themselves or with friends, since pride is a large factor in the aftermarket world.
Without giving away all of your marketing secrets, what are some of the best ways you're drawing in new (or keeping repeat) business during what some have called a recession?
"Just plain old customer service, taking care of the customers to the best of our ability. Offering new products and keeping fresh information & inventory in front of them. We build relationships by treating our customers as more than just a number.