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It’s time to take another look at the aftermarket’s income potential by exploring the OEM’s as a supplier rather than just a customer. OEM’s have begun entering the aftermarket, and this presents new opportunities for ETI members to capture an emerging market.
Supporting OEM efforts to provide OEM products to the aftermarket using all of the distribution and marketing skills ETI members possess will facilitate three outcomes:
- It it will open up new markets for ETI member products and services.
- It will expand the number of aftermarket shops willing to take on diagnostic work, thus expanding the market size.
- It will foster an environment of working together towards a common goal.
ETI members are the right companies to get OEM products into the aftermarket the right way. Not only are ETI manufacturing and OEM tool program relationships important, so are OEM and ETI marketing and distribution relationships. ETI members can help get to the traditional aftermarket, and can assist with entrance into some of the more difficult markets like mass merchandisers and specialty repair centers. This benefits everyone including motorists by enabling them to get all the repairs they need from a single source.
ToolTech 2012 is about adding value to your business through innovative formats, the latest information, and expanding your opportunities to do business in today’s marketplace and preparing for tomorrow’s challenges.
The Equipment and Tool Institute’s ToolTech conference is an unparalleled opportunity for industry professionals to network and meet with OEMs, tool and equipment companies, national accounts, large suppliers, dealer groups, distributors, manufacturer reps, and many other industry leaders.
Click here for the main registration form.
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