Leveraging car care awareness

    Oct. 31, 2014
    In a follow-up Motor Age interview with Nathan Scripps, he deals with specific ways auto repair shops can leverage car care awareness during Fall Car Care Month (October), as well as year round.
    In a follow-up Motor Age interview with Nathan Scripps, he deals with specific ways auto repair shops can leverage car care awareness during Fall Car Care Month (October), as well as year round. Scripps, general manager of MotoREV, the online marketing platform within MOTOSHOP Technology Tools, also discusses the concept and practice of reputation management, including how to manage online reviews effectively.

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    About the Author

    Larry Silvey | Publisher of Custom Content

    Larry Silvey is president of his own motor vehicle marketing communications agency called Larry Silvey Media LLC. A 30-year industry veteran, his experience runs the gamut of the motor vehicle industry in publishing, research, education, and marketing and public relations.

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