New marketing agency launched to promote auto repair shops

May 14, 2021
The founders of Tread Partners have 20 years' experience owning/operating auto shops, plus successful marketing track record

3VE Marketing, an agency out of Raleigh, North Carolina, has launched Tread Partners, the company’s second brand that will be focusing on the automotive aftermarket.

Tread Partners will focus exclusively on multi-location tire dealers and auto repair shops, drawing on the founders’ 11 years of marketing expertise with more than 500 automotive industry clients.

David Christopher and Neal Maier, Tread Partners founders, have owned and operated auto shops for a combined 20 years.

"Over the past years, Dave and I recognized an opportunity to bring impactful digital marketing to growing tire and repair operations. Our team is uniquely qualified to solve the most challenging branding and marketing problems, many of which are typical for organizations expanding from 5 to 10 to 50 locations,” said Maier. “Tread Partners' strategy-first approach simplifies marketing to sell more tires and put more cars in bays.”

The agency’s services include strategic marketing plans and consulting, branding, web design and development, digital marketing, and more, all under one roof. This suite of services helps retail and commercial tire dealers and auto repair shops acquire and retain more of their ideal customers.

No other marketing agency understands the auto industry like Tread, the company says. The team’s insider knowledge and experience of how auto shops operate gives them unique insight into what matters to automotive clients: defining their brands, increasing leads and ARO, and putting more vehicles in bays.

“We believe marketing for the automotive aftermarket can be complicated but doesn't have to be frustrating,” Maier said. “Shedding old-fashioned agency tactics, our team works best by delivering honest, intuitive, thought-provoking insights to drive consistent returns for our clients.”

About the Author

Amanda Silliker

Amanda Silliker is the former editorial director of the Vehicle Repair Group at Endeavor Business Media. She oversaw five brands  — Motor Age, PTEN, Professional Distributor, ABRN, and Aftermarket Business World. Prior to her tenure with Endeavor, she had over a decade in B2B publishing at Thomson Reuters, ranging from writing and editing content for print and web to managing awards programs and speaking at conferences and industry events. Connect with her on LinkedIn

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