Federal-Mogul Motorparts’ new line of Wagner® OEX replacement brake pads was selected as having the best new packaging in the marketing category of the annual AAPEX Packaging Showcase awards. The competition is judged by leaders of PMMI, The Association for Packaging and Processing Technologies.
“Wagner OEX brake pads establish new benchmarks for innovation, quality and performance, and each of these messages is embodied in our distinctive new packaging,” said Christine Fisher, group brand manager, Federal-Mogul Motorparts. “Anyone who examines the package, whether on a shelf, at a parts counter or in an automotive service facility, will realize that Wagner OEX pads offer unique and compelling advantages for today’s SUVs, crossovers and light trucks.”
Additional benefits of the brake pads include reduced rotor wear and dusting and up to two times longer pad life based on internal testing with other Wagner offerings.
Wagner conducted extensive in-market testing involving more than 400 U.S. technicians and service locations. Ninety-nine percent of automotive professionals included in this testing reported that Wagner OEX pads provide a higher level of quality, offer premium-level appearance and are noticeably different than other brake pads. Ninety-five percent of participants indicated they are likely to recommend them to their customers and other professionals.
To learn more about Wagner OEX brake pads and other Wagner innovations visit www.WagnerBrake.com.
Subscribe to Aftermarket Business World and receive articles like this every month….absolutely free. Click here.
