Goodyear Showcasing Licensed Products at SEMA/AAPEX; Seeking to Extend Reach with Additional Quality Licensees
According to Bob Paciulan, manager of licensed products for Goodyear, the company is already partnered with more than 60 licensees that produce high-quality products carrying the tire maker's brand. The licensing partnerships represent new revenue streams for Goodyear, while offering licensees the opportunity to leverage the Goodyear brand within their respective markets.
"Our goal this week is to showcase some of our licensed products and merchandising tools while at the same time identifying prospective licensing partners," said Paciulan. "Those who we identify will obviously understand what the Goodyear brand can mean for scaling their businesses."
Paciulan said Goodyear is looking for companies that make very high quality, and even leadership products, in categories where Goodyear has 'permission' to play, but where the company doesn't choose to make a ground up investment.
According to Paciulan, Goodyear is particularly interested in finding licensees that produce premium products in the automotive, home/garage and leisure/recreation areas. SEMA and AAPEX provide clear opportunities in the first two categories. However, Paciulan noted that Goodyear would look at other industry gatherings where large numbers of high quality manufacturers convene to seek out business opportunities.
"While we aren't new to the world of licensing, we are optimistic that our new approach will attract attention from companies that can benefit from the strength of the Goodyear brand," Paciulan said. "We are serious about the growth potential of this business."
