Installed Parts Group (IPG), a program management company specializing in national account and car care program management in the automotive aftermarket, recently launched its IPG Direct Connect Technology Platform in collaboration with American Tire Distributors (ATD). IPG has been working with ATD for over 13 years, assisting with their franchisees and customers buy auto parts from various supply partners more efficiently by offering a consolidated rebate and rewards program.
The IPG Direct Connect Technology Platform system is designed to deliver information and added value for all IPG partners in the supply chain. IPG collects detailed purchase data between participating auto part supply partners and ATD shop members. This transaction data is stored within IPG’s data warehouse where it's used to calculate rebates as well as generate dashboards that include key indicators, trend lines, and custom reporting for multiple ATD programs.
IPG will also focus on participating supply partners to help them sell more and be a better partner to the ATD customer base.
"We provide custom mapping, training, and field support, to help grow their sales,” said Gary Bean, president and CEO of IPG. “Our goal is to add value to every stakeholder in the supply chain, which includes program sponsor partners like ATD, the repair shop members, and the auto parts supply partners."
With over 25,000 shops in the ATD network, each one will have their own custom dashboard to monitor purchases, rebates, and rewards from multiple supply partners.
“Like most shop owners, I'm busy managing my employees and customers," said Justin Dobson, with Same Day Tire Pros in Tulsa, Oklahoma. "Now with a quick review of our shop dashboard, I can see where we can improve our profitability, whether we are hitting certain thresholds or increasing online purchases.”
Additionally, IPG is also including more resources to the dashboard such as training from manufacturers and a dedicated section on electric vehicles.
