Federal-Mogul Motorparts appoints new CMO

Oct. 17, 2014
Laura Soave has been appointed Sr. V.P., Chief Marketing and Communications Officer for Federal-Mogul Motorparts.

Federal-Mogul Motorparts has announced the appointment of Laura Soave to the position of Senior Vice President, Chief Marketing and Communications Officer, effective immediately.

"Laura brings extensive automotive and marketing experience to our team, especially in the areas of data analytics and brand management," said Daniel Ninivaggi, CEO, Federal-Mogul Motorparts and Co-CEO, Federal-Mogul Holdings Corporation. "She will oversee global brand management and be directly responsible for all marketing initiatives and campaigns in the North American market. Additionally, she will be responsible and oversee all activities for the Motorparts’ Communications function, including internal and external communications."

Prior to joining Federal-Mogul, Soave, 42, was an executive with Chrysler, serving as Vice President and CEO for the FIAT brand in North America. Before that, she was General Manager of Experiential Marketing for Volkswagen Group of America and Brand DNA Manager for Ford Motor Company. She earned a bachelor’s degree in marketing from Walsh College in Troy, Mich. and a master’s degree in business administration from the University of Detroit in Detroit, Mich. Soave is on the advisory board of the Detroit Creative Corridor (DC3) and also a member of the Walsh College Alumni Committee and Automotive Women’s Alliance Foundation.

Sponsored Recommendations

Access Carside OEM Repair Data with MOTOR TruSpeed

Now available on all Autel MaxiSYS Ultra Series tools, MOTOR TruSpeed Repair delivers expanded OEM service and repair data within days of being published by

ADAS Case Study: From 10 Calibrations a Month to Over 10 A Day

Originally published by Vehicle Service Pros, March 26, 2024

Autel MaxiTPMS TS900: 3-in-1 TPMS Tablet

Originally published by Tire Review, April 4, 2024

Ask The Expert: The Basics & Benefits of Bringing ADAS Calibrations In-house

Originally published by Vehicle Service Pros, March 26, 2024

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!