Apathy could kill the industry

Jan. 10, 2018
Indifference from many shop owners and jobbers will cause the downfall of the aftermarket, not a skills shortage or changing consumer demands.

Indifference from many shop owners and jobbers will cause the downfall of the aftermarket, not a skills shortage or changing consumer demands.

Bob Greenwood, AMAM, and president of Automotive Aftermarket E-Learning Centre Ltd. says too many have an apathetic attitude in his latest video in the Greenwood's Garage series with CARS magazine.

He says too many have lost the passion they had when they first got in the business. Don’t follow down the same path. The future is set to be far too exciting — and profitable — to miss out on.

About the Author

Bob Greenwood

Robert (Bob) Greenwood, AMAM (Accredited Master Automotive Manager) was the President and C.E.O. of Automotive Aftermarket E-Learning Centre Ltd. (AAEC). AAEC is a company focused on providing Business Management Resources and Development for the Independent Sector of the aftermarket industry utilizing the Internet environment. AAEC content and technology is recognized as part of the curriculum of the Fixed Operations Diploma and the Aftermarket Degree courses taken at the Automotive Business School of Canada in Georgian College located in Barrie, Ontario, Canada. This school is the leader and only college in Canada that offers an automotive business education. AAEC is also recognized by the Automotive Management Institute (AMI), located in Colleyville, Texas USA, allowing 80 credits for successful completion of the AAEC E-Learning portion of the site towards the 120 credits required to obtain the reputable Accredited Automotive Manager (AAM) designation. The Automotive Management Institute’s Accredited Automotive Manager designation is the first business management accreditation exclusively for the automotive service professional. To date, AMI various programs have attracted more than 212,000 enrolments throughout North America. 

Greenwood died on Sept. 9 in Surrey, British Columbia, Canada, from a heart attack. He was a regular contributor to Motor Age magazine and will be greatly missed. See some of his recent work here:

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