Study says customers value quality, recommendations when buying auto parts
Karen Cover, social media coordinator for the UBM Americas Automotive Group, wrote a blog, “Customers Prioritize Quality in Auto Parts and Repairs.”
The blog refers to the Aftermarket Business World Auto Service Franchise study, which surveyed franchise owners and managers about their auto parts buying habits and sales to customers. The study noted that customers listen to recommendations from auto repair professionals when purchasing auto parts.
The study also noted that price and quality are two other top customer concerns. Some 29 percent said quality was most important to customers and 28 percent said price was most important.
Click here to see other results from the study and what those results mean to auto repair professionals.
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