Karen Cover, social media coordinator for UBM Americas, Automotive Group, wrote a blog “Follow Automotive Franchise Trends to Boost Your Business.” The blog refers to the 2015 Auto Service Franchise Study conducted by Aftermarket Business World.
It discusses the influence that auto service franchises have on customers when they recommend parts for purchase. It also discusses educating customers, getting them to buy-in to repairs and trends in 2016
Click here to see the entire blog.
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