Following the launch of Hankook’s global Facebook page last year, the company is now presenting a dedicated “Hankook USA” presence on the social networking site.
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Visitors will receive details about Hankook’s tires, motorsports activities and promotions such as the “Great Catch” Rebate and Mini Cooper Convertible S giveaway.
The site will be continually updated with fresh content, including videos, photos and interesting facts.
“Hankook USA on Facebook is the spot to learn more about Hankook’s products, hear about the latest Hankook motorsports news, and to see rare behind-the-scenes footage from Hankook marketing initiatives,” according to the company. “No more stale, uninspired material you see so often on other pages.”
To celebrate, the firm has partnered with Motor Trend magazine to give away a set of Ventus V12 evo tires.
A new “Hankook Heroes” campaign is also launching on Facebook. The program is dedicated to “finding and saluting Americans who drive emotion and use their cars and tires to do great things every day. Whether it’s driving the kids to baseball practice, a memorable family road trip or a safe drive home from the hospital with a newborn, your vehicle and tires get you to and through some of life’s great moments.”
Facebook visitors have the chance to win one of more than 500 prizes, including tablet computers and Hankook tires by nominating themselves or a friend and submitting a story about how they use their car to do great things for their friends, their family or community. The contest ends Aug. 31.
The site can be accessed via www.facebook.com/hankookusa.
For more information, visit www.hankooktireusa.com.
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