JDI introduces 'Caddy For A Cause' campaign

Aug. 2, 2011
The company announced the fundraising campaign for breast cancer research.

JohnDow Industries, through its Fuel Chief brand, recently announced an aggressive fundraising campaign for breast cancer research: "Caddy For A Cause."

From August 1st through Dec. 31, JDI will contribute $10 to this research for every Fuel Chief Pro 25 – 25 Gallon Steel Gas Caddy (FC-25GC) sold during that period.

Joe Dease, President of JDI stated that “we are excited andp assionate about this campaign. We want to give back to this very worthy cause that has nearly become an epidemic. The Fuel Chief products (portable fuel storage and handling) are all about safety and saving lives so we felt it was a natural partnership. According to the American Cancer Society, every 23 seconds, someone in the world is diagnosed with breast cancer and every 69 seconds, someone dies from this horrific disease."

JDI will communicate the campaign with exposures using vehicles like product packaging, JDI shirts, trade shows, with flyers, on the JDI website (separate landing page), customer email blasts, press releases, and distributor and rep communications.

JDI’s recently introduced FC-25GC Gas Caddy has achieved UL Listing status while also complying with OSHA guidelines. JDI becomes the only manufacturer in the U.S. with these safety credentials. The FC-25GC is also equipped with a heavy-duty, UL Listed two way cast iron pump.

For more information on JDI ‘s five brands, and ‘Caddy For A Cause’ visit www.johndow.com.

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