The Automotive Aftermarket Industry Association (AAIA) and Northwood University have partnered to create the new AAIA/Northwood University Business Confidence Index. The purpose of the index is to record AAIA members’ feedback and insight about the current and future course of the industry.
The index will be derived from member responses each month to the following two questions:
- How would you rate your overall confidence in the economic prospects facing your business over the next 12 months, compared to the previous 12 months?
- How would you rate your overall confidence in the economic prospects facing the economy as a whole over the next 12 months, compared to the previous 12 months?
“We have been pleased to work with AAIA on their monthly Industry Indicators Report the past several months, providing commentary to accompany their timely raw data and three-point assessment,” said Dr. Timothy Nash, Northwood University. “The purpose of this new index is to help bring our understanding of the automotive aftermarket one step further.”
“These two initiatives are perfect examples of the creative energy and spirit that drives our relationship with Northwood,” said Kathleen Schmatz, AAIA president and CEO. “As we continue to pool resources, I am confident that additional projects and programs will come forward thus accelerating our understanding of the industry we serve.”
The survey was sent to members via e-mail on Monday, Jan. 31. The deadline for having survey responses back is Monday, Feb. 7. Results will be calculated monthly and reported through AAIA SmartBrief. Member responses will be used solely in the aggregate and for the purpose of providing empirical information.
