"Buy now" promotions

A price promotion is a discount with a deadline. It's all about creating a sense of urgency -- it's the old "call before midnight tonight" tactic. Nobody likes to miss out on a good deal, so if they really want that bright shiny tool, they'll do all they can buy it before the offer expires.

Coupons are perhaps the most common consumer price promotion. They are great way to draw sales from both new and existing customers.

Think of your monthly flyer as one big coupon. The key to success is to get them into the hands of both current customers and prospects. And be sure to remind them again and again that those deals end at the end of the month.

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