Use QR Codes (bar codes made up of tiny squares that smartphones can read) to bring customers from the real work to "cyber video."
"Everybody's carrying a smart phone," says DuBois. If you put QR codes on products, shelves or display boxes on your truck, your customer can be watching a short video on his phone about the exact product he's interested in. This allows you to present interest-specific demos on-demand to several customers at once.
Now it's not like just being in two places at once – it's like being in a virtually unlimited number of places at once -- doing sales pitches or relying on professionally produced videos with the most up-to-date technical details.
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