Give unlimited video demonstrations to customers with smart phones.
Use QR Codes (bar codes made up of tiny squares that smartphones can read) to bring customers from the real work to "cyber video."
"Everybody's carrying a smart phone," says DuBois. If you put QR codes on products, shelves or display boxes on your truck, your customer can be watching a short video on his phone about the exact product he's interested in. This allows you to present interest-specific demos on-demand to several customers at once.
Now it's not like just being in two places at once – it's like being in a virtually unlimited number of places at once -- doing sales pitches or relying on professionally produced videos with the most up-to-date technical details.
Have a sales strategy or helpful hint you'd like to share? Send your "30-second sales seminar" to [email protected], and see your suggestion featured here!
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