By following your flag’s and/or your WD’s feed, you’ll get to know how Facebook and Twitter work. The people at corporate running these Facebook and Twitter accounts have invested a lot of time and energy learning the ins and outs of social media. They usually know what works and what doesn’t.
Then consider following your competition's feeds. In essence, think of social media as a nice little competitive intelligence tool. Use it to your advantage.
Following the competition may give you even more ideas on ways to use social media. It also gives you a pulse on what the competition is doing and the new products they’re introducing. This isn’t really spying. After all, these aren’t secrets -- they’re posted online for the world to see.
Sasso spoke with Clore Automotive's Jim O'Hara for more insight on social media.
“Most importantly, if I was a dealer, I’d keep track of my manufacturers,” O’Hara says. This can help you keep updated on their tools and give you something to share with customers face-to-face and eventually on your own social media sites.
Get a head start, and follow Professional Distributor's Facebook page now.
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