Lincoln Electric thunders into SEMA Show with star-studded lineup featuring hot-rod heavyweights

Oct. 28, 2013
Hot rod designers, bike builders and racers share the Lincoln Electric booth, along with high-performance bike and record-seeking electric dragster.

It’s showtime as Lincoln Electric pulls out all the stops at the Specialty Equipment Market Association’s signature event, the SEMA Show, Nov. 5-8, at the Las Vegas Convention Center. In booth #23527, Lincoln Electric will showcase the products top level hot rod and bike builders and race teams from every series use for their projects. 

New this year, the company will highlight its Roll Cage Welding Rigging Gloves and line of Magnetic Angle Fixturing Devices and Hand Lifters. In addition, the company will host a number of racing, builder and television celebrities in the booth for autographs and show attendee meet-and-greet sessions. Of course, Lincoln Electric also will offer welding and cutting demonstrations, giving visitors to the demos the chance to save big on Lincoln Electric welding gear. 

Packed Celebrity Lineup

“Big Daddy” Don Garlits, considered the Father of Drag Racing, appears in the booth on Wednesday, Nov. 6, from 2 to 4 p.m. along with his “Quest for 200” electric dragster. A holder of multiple speed records and drag-racing championships, Garlits will attempt to break the 200 mph barrier in the all-electric dragster during the 2014 NHRA season.

Bryan Fuller, owner of Fuller Hot Rods in Atlanta, Ga., also appears on Wednesday, Nov. 6, from 10 a.m. to noon. Seen on Speed Channel’s “Two Guys Garage” and co-author of “Full Bore Sheet Metal, Custom Fabrication ‘How-To’ Book,” Fuller fabricates custom hot rods and motorcycles. His latest café race bike, the 1974 Ducati 750GT, will be on display in the booth.

Jessi Combs, fresh from a successful women’s land speed record effort, has appeared on Velocity Channel’s “All Girls Garage,” as well as authored “The List: 1001 Car Things to Do Before You Die” on Combs appears at Lincoln Electric’s booth on Thursday, Nov. 7, from 10 a.m. to noon.

Aaron Hagar, appearing on Thursday, Nov. 7, from 2 to 4 p.m., owns Rat Runners Garage in Lake Tahoe, Calif. The accomplished singer, actor, builder and business owner designs and builds custom hot rods and motorcycles. He is also the lead vocalist of the band, FightClub.

Chip Foose visits Lincoln Electric’s booth on Friday, Nov. 8, from 10 a.m. to noon. Owner of Foose Design in Huntington Beach, Calif., the designer and fabricator of custom hot rods is a three-time Ridler Award winner and eight-time Good Guys Street Rod of the Year Award winner. In 2012, Foose hosted “Overhaulin’” on the Velocity Channel, and in 2011, he hosted the Discovery Channel’s series, “American Icon: The Hot Rod.”

New from Lincoln Electric

While rubbing elbows with tops names in performance vehicles, visitors to Lincoln Electric’s booth also will want to check out the company’s latest product offerings.

New Roll Cage Welding Rigging Gloves from Lincoln Electric deliver complete hand protection for both welding and rigging, without the need for separate pairs of gloves for each task. The gloves offer numerous safety features, including an overlaying lining that reinforces high-wear areas of the palm; an inside lining that protects against cuts; and a longer-length cuff that guards wrists and forearms against heat and sparks. Fire-resistant Velcro wrist guards secure the gloves while allowing for quick removal.

Also on display is Lincoln Electric’s new line of magnetic angle fixturing devices and hand lifters, part of the Radius Tool Welding Gear product group. The magnetic fixturing tools can be used to position steel for tack welding or other pre- or post-weld operations. They also are ideally suited for cutting and grinding applications. The magnetic fixtures are available in three different models intended for various material thickness or applications. The magnetic fixturing tools are easy to operate, and are compact and lightweight, making them perfect for tight spaces.

Lincoln Electric’s manual hand lifters are designed for small steel-part lifting and sheet dragging. The manual hand lifter does not require batteries or electricity – a simple half turn of the knob switches the powerful hand lifter magnet on and off. 

See the Demos and Save

Along with these new products, the Lincoln Electric booth features welding and cutting demonstrations that reflect the company’s latest technology, which is designed to help users save time and money while producing top-quality fabrications. With a postcard validated by a Lincoln Electric representative at the booth, those viewing the welding and cutting demos can save big dollars on Lincoln Electric’s Traditional Welding Gear Ready-Pak The welding gear package, regularly $274, can be purchased for $159, a savings of $115. The Traditional Welding Gear Ready-Pak includes:

  • Industrial duffel bag
  • Viking Black 1840 Series auto-darkening helmet
  • Traditional flame-retardant cloth jacket
  • Traditional MIG stick welding gloves
  • Full-leather Steelworker gloves
  • Lincoln Starlite clear safety glasses
  • Flame-retardant doo rag

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