ABRN: What are the specifics of the Hyundai Go Genuine Collision Conquest program?
TS: The Hyundai Go Genuine Collision Conquest program is designed to provide reimbursement to Hyundai dealers, allowing them to competitively price their Hyundai Genuine Parts against alternative, non-Hyundai parts. These competitive prices help collision repair facilities purchase more Hyundai Genuine Parts, which is great for our dealers and our vehicle owners. Our first transactions take place on August 11th with five collision parts including hoods, fenders, bumper covers, head lamps and tail lamps. These parts and the reimbursement associated with the parts are available for all Hyundai vehicles, regardless of age. The program is open to all Hyundai dealers and, so far, we’ve had a terrific response.
ABRN: Why is it so important for collision shops to use Hyundai Genuine Parts during repair?
TS: Hyundai Genuine Parts are manufactured to exacting engineering specifications for a precise fit without modifications, ensuring quick and proper installation, which means a faster cycle time for the collision repair facilities and higher customer satisfaction among our vehicle owners.
ABRN: The program launched with five types of collision parts available. How were these selected, and will this product offering expand in the future?
TS: These five types of collision parts offer the biggest opportunity for our Hyundai dealers. We may add other collision parts to the program at a later date.
ABRN: Tell us about the partnership with Overall Parts Solutions and how this will benefit dealers and shops.
TS: Hyundai has teamed up with Overall Parts Solutions (OPS), which is a Texas based company, to allow dealers and repair facilities to work together using the OPSTRAX and VALUTRAX tools in a unique, streamlined interface. Using the OPSTRAX and VALUTRAX tools, dealers and repair facilities are able to see all the parts on a collision repair estimate including the conquest pricing for program parts. Using the program and tools, dealerships and body shops can act immediately on these opportunities.
