OEConnection LLC, the parts e-commerce technology leader for original equipment manufacturers (OEM) distribution networks, announced that Nissan Canada has selected its collision parts ordering and fulfillment solution – CollisionLink − for the automaker’s national network of dealerships. As part of the agreement, Nissan Canada’s Market Shield program will integrate through CollisionLink, giving dealerships the opportunity to compete more aggressively with low-priced aftermarket suppliers, while providing body shops with incentives to use more Genuine Nissan Parts in the repair process. Nissan Canada is the fifth automaker in Canada, and joins nine automakers in the U.S., to utilize OEConnection’s Parts Marketing Administration (PMA) technology platform for the management of a nationwide OEM parts program. “We are honored to support the wholesale parts marketing goals of Nissan Canada and we welcome their franchise dealerships to our parts e-commerce marketplace,” said OEConnection President & Chief Executive Officer Chuck Rotuno. “Since its launch in Canada less than two years ago, CollisionLink has experienced widespread adoption among the collision repair industry for its ability to drive efficiencies, increase parts ordering accuracy and serve as the single gateway to OEM discount parts programs.” Eric Ledieu, Director of AfterSales at Nissan Canada, said, “Providing our dealerships with the best technology to streamline the parts ordering process and boost efficiencies is a top priority at Nissan Canada. CollisionLink has a proven track record for increasing OEM parts sales while meeting the needs of body shop customers and vehicle owners. What’s more, OEConnection’s technology enables us to effectively manage our Market Shield program and facilitate greater access to Genuine Nissan parts throughout Canada.” Implementation of CollisionLink throughout the Nissan Canada dealer network will begin this month. The CollisionLink Canada application, website and supporting documentation are available in English and French. For more information or to enroll, dealers and shops can visit http://en-ca.oeconnection.com/login.aspx or call 888-776-5792 x3. About OEConnection LLC OEConnection is the leading parts e-commerce technology provider for OEM distribution networks, serving over 60,000 dealership and repair customers. Customers use OEConnection products over 6 million times each month to market, manage and move original equipment parts, facilitating an estimated $20 billion in annual replacement parts trade. The company is headquartered in the greater Cleveland area at 4205 Highlander Parkway, Richfield, Ohio, 44286. Additional information is available at www.oeconnection.com.About Nissan Canada Nissan Canada Inc. (NCI) is the Canadian sales, marketing and distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc. With offices in Vancouver (BC), Mississauga (ON), and Kirkland (QC), NCI directly employs 250 full-time staff. There are 180 independent Nissan dealerships and 32 Infiniti retailers across Canada. A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year and World Car of the Year awards. More information about Nissan in Canada and the complete line of Nissan and Infiniti vehicles can be found online at www.nissan.ca and www.infiniti.ca.
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