PBES offering free webinar

The Paint, Body & Equipment Specialists (PBES), a segment of the Automotive Aftermarket Industry Association (AAIA), is hosting a complimentary webinar on June 25, 2013 at 1 p.m. EDT on how jobbers can help their shops generate more sales and profit. The webinar will be presented by Frank Terlep, CEO and lead Sherpa, Summit Software and Marketing Solutions. Participants will learn news sales, marketing tools, technologies and techniques that can help their auto body shop customers add $30,000 to $300,000 or more per year in new sales. Frank Terlep will answer questions such as: Why auto body shops need to implement 21st century sales and marketing tools? How can 21st century sales and marketing tools help jobbers and auto body shops? What 21st century sales and marketing tools are available to auto body shops? How much additional revenue can an auto body shop expect to generate with these tools? How can jobbers help their shops get involved with these sales and marketing tools? Terlep’s specialties include digital marketing and customer retention technology development, lean business process and technology development and implementation. He develops and delivers business, process, marketing and customer management and retention technologies for auto body and repair businesses, and is the past general manager of Mitchell Business Systems. There is no fee to attend, but advance registration is required for the webinar at https://attendee.gotowebinar.com/register/7929397834734234880. For more information contact the education department of AAIA at 301-654-6664. About Paint, Body & Equipment Specialists (PBES) PBES, a segment of the Automotive Aftermarket Industry Association (AAIA), educates and disseminates information to its members who are business owners and executives representing the PBE industry’s leading jobbers, warehouse distributors, manufacturers, business services, major program groups and manufacturers’ representatives. It provides opportunities for PBES business people to network with their wholesalers, counterparts, suppliers and customers; and is proactive on legislation and regulations and other issues that affect the PBE and collision repair sectors of the aftermarket. For more information, please visit http://www.aftermarket.org/segments/pbes.aspx. About AAIA AAIA is a Bethesda, Md.-based association whose more than 23,000 member companies and affiliates manufacture, distribute and sell motor vehicle parts, accessories, service, tools, equipment, materials and supplies. Through its membership, AAIA represents more than 100,000 repair shops, parts stores and distribution outlets.

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