As cost pressures grow, the global automotive aftermarket looks for a competitive edge. Roland Berger's Automotive Aftermarket Pulse report reveals how price sensitivity, digitalization, and convenience are reshaping the industry.
Feb. 16, 2026
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The automotive aftermarket is entering a new era defined by price pressure, digitalization, and customer experience. Players that adapt quickly – by offering value-tier products, enabling online B2B readiness, investing in BEV and ADAS capabilities, and innovating around convenience – will secure a competitive edge.
Download the full report to learn about the factors shaping the next era of the automotive aftermarket.
