Stay top-of-mind with customers by mastering the multi-channel strategies that boost engagement, retention, and revenue. In this webinar, you’ll learn how to time your messages, automate your outreach, and leverage text, email, and direct mail to build stronger customer relationships with measurable ROI.
February 19, 2026
7:00 PM UTC
1 hour
Sponsored by
February 19th, 2026 Time: 2:00 PM ET | 1:00 PM CT | 11:00 AM PT Duration: 60 minutes Already registered? Click here to login now.
Summary
In today’s competitive market, staying connected with your customers is essential for long-term success. This webinar will explore how multi-channel communication strategies, text messaging, email campaigns, and direct mail can help you increase engagement, improve retention, and drive revenue growth. Learn practical tips for timing and crafting messages, leveraging automation, and measuring ROI across channels. We’ll also share real-world examples and insights on how to keep your brand top-of-mind and strengthen customer relationships.
Key Takeaways:
Why multi-channel marketing matters for customer retention.
Best practices for text, email, and postcard campaigns.
How to track performance and optimize engagement.
Proven ROI from real-world case studies.
Speakers
Melanie Sypolt
Strategic Partnership Executive, Sr
Epicor Software
Melanie Sypolt went to work in her first automotive repair shop in 1991. She has since worked in various Sales and Business Development roles for Shell Lubricants, Valvoline, and Advance Auto Parts. Currently Melanie is a Senior Strategic Partnership Executive at Epicor where she enjoys helping repair shops increase their profitability, retain customers, and improve customer satisfaction. She has an AA in Automotive Aftermarket Management and a BBA in Marketing/Management from Northwood University. In her free time, she enjoys spending time with her family, walking outside, and doing yoga.
Robert Whitehurst
Territory Manager
Epicor Software
Robert Whitehurst brings over a decade of dedicated sales leadership within the business software and automotive industries. Based in Sacramento, California, he currently serves as a Territory Sales Representative & Principal at Epicor Software, a position he has held for approximately two years. Prior to this, Robert spent more than eleven years at Epicor as an Inside Sales Representative focused on Epicor Service CRM, where he built a solid track record of driving revenue growth, cultivating key relationships, and delivering exceptional customer value from his Sacramento-based role.
