To recognize content creators and social media influencers who have significantly impacted the automotive industry, Specialty Equipment Market Association (SEMA) has created its new Automotive Influencer of the Year award.
This award will be presented at the 2022 SEMA Show Industry Awards Banquet to honor an influencer who has built an engaged audience and uses his or her platform to positively impact car enthusiasts of all ages, SEMA announced in a recent press release.
“So many automotive influencers have built up a tremendous voice to help promote, shape, and protect the automotive industry,” said SEMA Chairman James Lawrence. “Each of them has the ability to share their stories and connect with their fans in a unique and impactful way. They also generate tons of excitement and enthusiasm for the automotive industry. They are a big part of being an automotive enthusiast today, and it’s time we recognized them for their contributions.”
Finalists will be selected based on their presence and influence across social media channels, including YouTube, Instagram, Facebook, and TikTok.
The top five finalists will be announced in September and then honored on-stage at the 2022 SEMA Show Industry Awards Banquet in November.
“Automotive influencers embody the passion that makes being a car person so special,” continued Lawrence. “The content they create is a great representation of what car culture is all about.”
Finalists and the winner will be based on their creativity of original, entertaining, and informative automotive media content.
Qualifications also include a loyal and substantial following of passionate and engaged automotive enthusiasts and having used a social media platform to promote positive automotive content that has benefited the automotive aftermarket and culture, SEMA noted.
To submit a recommendation or for more information on the award, click here.
