Give extra recognition to customer contest winners by showing them off on your truck.
Phil Sasso explains it's a good idea to create a smaller poster that says something like "Last Month's Drawing Winner" where you can display the winner's entry form, or you can take a quick photo of the winner and put it on the poster (with the winner's permission, of course.)
You can also mention them in your emails and post them on Facebook and Twitter. Seeing other winners will excite more customers to participate in future drawings.
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