From Selling Bread to Selling Tools

Auto-Wares builds business in the upper Midwest through commitment to customers.


Auto-Wares builds business in the upper Midwest through commitment to customers. When it comes to long-term success and stability in the mobile tool dealer business, ask Cornwell mobile dealer Gordy Gill for tips. He’s been successful at it since the early 1980s — in a business where the average mobile dealer lasts less than five years. “I like where I am in terms of...


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Part of staying ahead on stocking is the notes and inventory that Gill tracks through his computers.

“I’m very computer literate. I always keep two laptops on my truck,” Gill said. He usually has one laptop safely stowed, while the other is open and operational throughout the day for customer transactions, like processing bills and receipts, checking backorders and requests, making notes and more. He also maintains his entire inventory through his laptops.

The hours with Gill revealed how many of his customers trusted his advice … and how many he made smile. His transition from selling bread to selling tools and equipment is a success story to remember — especially as inspiration to those just starting out. With hard work, dedication and strategy, you can do the same.

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