SoCal Distributor Uses the Basics for Success

Smile. Collect. Sell. These three words are written in permanent marker on the inside of the door of Dave Putits’ tool truck.


Smile. Collect. Sell. These three words are written in permanent marker on the inside of the door of Dave Putits’ tool truck. Smile. Collect. Sell. These three words are written in permanent marker on the inside of the door of Dave Putits’ tool truck, only visible to him when the door is closed and no customers are aboard. Dave, a mobile distributor for Cornwell Tools in Southern California, let’s these...


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TOOL FAIRS

One part of the business Dave doesn’t skip are the tool fairs, both the big annual Cornwell show and the smaller district and regional events. He goes for the morale building, learning opportunities—and tool deals.

“It’s great to get away from the business a little bit, meet other tool guys; you can still talk shop but you’re kind of away. And I pick up little tips all the time that I take back and put into use,” Dave said. And regarding the time away, “just the deals alone that you get there, the money you can save, is well-worth the time and money you lost from not going.”

Not that taking time off for the company tool rally or a vacation is all about missing collections.

“We run credit cards while we’re on vacation,” for those techs who have a card on file, Chris said. “I bring my credit card machine with me, and everybody who has a credit card, they’re getting swiped a payment. ...

“So, over the course of a vacation, we can make anywhere from $2,000 to $3,000 for the week.” Chris also said they do have some top-notch customers who will, of their own accord, do catch-up payments when Dave returns to the route.

Dave Putits has found success by utilizing strategy, customer service and family teamwork every day he’s on the road. And, of course, he never has a chance to forget the most important parts of the day.

Smile. Collect. Sell.

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