New Cornwell Tools dealer (just under two years in service) Doug Loerts already seems to have a pretty good handle on tool sales in Western Iowa and Minnesota. Doug has already landed in the Top 20 dealers for Cornwell, and is in the Top 10 for hardline sales. Unlike many mobile distributors...
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As important as the initial toting-and-promoting is, “don’t ever walk back into the shop without the tote bag,” Doug said. Even when you’re just going back in to hand out receipts, have the bag, he said. Someone will have a follow-up question at many stops, and having the bag can lead to another sale.
Doug is doing well at being a Cornwell dealer considering his recent introduction to the business. He works hard at learning and not overcomplicating things.
“It’s pretty simple I guess. My philosophy is just to treat people like I’d like to be treated.”